Delivering Value to Your Clients or Organizaton

Information professionals deliver value to their organization or risk becoming expendable.

I recently delivered a webinar program to members of the Association of Independent Information Professionals on how to deliver value added analysis. You can download the slide deck titled Adding Value to Your Research: Value Added Analysis to get the gist of the presentation.

Cyberspace is abuzz right now as specialized librarians debate the merits of renaming their professional organization. The current name is SLA: Special Libraries Association. The suggested name is Association of Strategic Knowledge Professionals.

The proposed name actually represents a mind shift from information management to something broader. Some info pros appear to object to this change. From my angle it represents an appropriate evolution in our profession. To demonstrate the value in what we do, we have to wrap value into the services and solutions we offer.

Value added analysis serves as one proven strategy for an evolving profession.

What's In a Name?

Let's assume you are an information professional. Given the fact that you are reading this blog, that seems like a safe assumption.

At a social gathering, when people ask you what you do, how do you reply? Do you give your job title - Information Specialist, Knowledge Analyst, Chief Researcher? Do you offer your educational background along with a job description - "I'm a librarian by training, and I provide research and analysis to corporate decision-makers." Do you dodge the topic and change the subject - "So, do you think Elizabeth Taylor will marry again?"

The conversation goes on in our individual spheres as well as at the broader level. The Special Libraries Association, known since its inception to have an awkward name, is looking at a name change. This is not the first time. The last effort ended in the practice of foregoing the full name for initials - SLA. Time has proven that to be a less than satisfying solution.

So, what are some of the options? Association of Knowledge Engineers (my personal favorite at this point), Specialized Librarians and Information Professionals, and Knowledge and Information Specialist Society are among the proposals. SLA leadership is on board with the initiative. CEO Janice Lachance has posted her position to the SLA Wiki on Why SLA Must Consider a Name Change. To participate in the discussion, use Twitter and #slaname or visit the SLA Name Change wiki. The conversation is sure to be lively.

Volunteering Provides Professional Development Opportunities

When did you last hear of an organization sending its info pro off to the Wharton Executive MBA program, or any other advanced management training program for that matter? Has it ever been done? If so, I've not heard about it. So who's looking after the professional development of our information professionals? It is my observation that most info pros are either solo or tucked into an organizational corner where professional needs are little understood. For their own good and the good of their enterprise, info pros would do well to take matters into their own hands.

First a word on why we care. With a strong understanding of how businesses work and how leaders function within an organization, the info pro can deliver the highest value and return on investment. Business acumen leads to better decisions for the info pro and the enterprise.

So what skills and training do we need? Consider project management, strategic planning, budgeting, event planning, team leadership, and negotiation skills as core competencies for working within most organizations.

If you're not going to the Wharton School for an Executive MBA, how about volunteering within your professional association. This strategy has long been advocated as a means to network and make valuable contacts with professional colleagues. It is also an extremely effective way to learn the above mentioned skills while working with seasoned leaders within the association.

Think about the professional or non-profit organizations you are a part of. Think about how the routine activities of most organizations lend themselves to leadership and management training: coordinating a newsletter or blog; developing or updating a strategic plan; serving as treasurer or on the finance committee; planning programs or annual meetings or seminars; serving on the governing board; chairing a committee and managing the people on your team; negotiating priorities among the members or a contract with a caterer. These activities all advance the goals of the organization while providing the volunteers with valuable training.

A good organization will have the depth of leadership and experience to provide role models and mentors to those willing to volunteer and learn. I can say from my own experience that volunteering in professional and other non-profit organizations has provided more leadership and management training than I could have ever predicted, and it has served me well in the business environment.

Take matters into your own hands. Go forth and volunteer!

It's Not What You Know, It's Who You Know

At one time I found this unsettling. It seems wrong that connections could be more important than knowledge, skills, or capabilities. Well, think of it this way - what good are knowledge, skills, or capabilities without connections? Who will use your knowledge, tell others about your skills, or benefit from your capabilities?

The info biz is about nothing if not networking. At some level it's not even about the information, it's about putting the information into the hands of the people who need it. Having a robust network increases the odds of making this happen.

So, what are some options for growing and sustaining your network? For face-to-face relationship building, it's hard to beat the professional associations. You can join those related to your profession (in my case that's AIIP and SLA) or to the industry of your market. The local chamber of commerce or a service club such as Rotary are other options. Of course once you join you will want to volunteer on a committee, write for the association publication, or speak at association events in order to increase your visibility and build deeper relationships.

If you work inside of an organization, be sure to follow the same advice. Raise your profile and make yourself known by volunteering. Getting to know people beyond that casual "hi" in the halls will immediately expand your sphere of influence.

For virtual networks there are a number of options. Some have been discussed in this blog before. Be sure to explore LinkedIn, Plaxo, and Facebook to see if they have potential for you.

For more on networking visit Bootstrapper's 75+ Tips on Becoming a Better Networker, AARP's Value of Networking, and from Searcher Magazine, Online Social Networks, Virtual Communities, and Information Professionals by Reid and Gray.

Remember, it's not what you know, it's who you know. Who do you know?