Are You LinkedIn?

LinkedIn has appeared on my radar screen three times in the last three days. I take that as a sign.

Recall that LinkedIn is a social networking tool. If memory serves, I believe it was originally marketed as a recruiting site for headhunters. Individuals can create and post a LinkedIn profile that includes biographical and contact info. The Web site states that "LinkedIn is an online network of more than 25 million experienced professionals from around the world, representing 150 industries."

According to the The Economist, (radar screen appearance #1), LinkedIn is the "Facebook for suits." Gotta love that description. Reid Hoffman founded LinkedIn to manage his own network of business contacts. The Economist points out that a "big chunk" of company revenues comes from headhunters and companies who pay to search the database and contact members. The article points out that LinkedIn is benefiting from the upheaval in the financial markets as users step up networking and job-hunting activities.

An association discussion list that I subscribe to recently addressed the topic of Web site development (radar screen appearance #2). A clever colleague pointed out that a short term alternative to a fully developed Web site is to register a domain name and use URL forwarding to point to a LinkedIn profile. Pretty cool, huh? By the way, this clever colleague is writing a book on matters of Web site development. When it's available I'll let you know.

LinkedIn can also be used as a research tool for finding and using information. FUMSI (radar screen appearance #3) recently ran an article by prolific author and extremely knowledgeable researcher Amelia Kassel on using LinkedIn as a research tool. Kassel explains why and how to search LinkedIn, concluding that "Info pros will want to use LinkedIn similarly to other databases for finding answers to a range of questions."

Sounds as though LinkedIn should be on every info pro's radar screen.